Why you wanna make great products
The other day I remembered I wanted to buy an album.
I usually use one of two sites : Amazon and Fnac.com (La Fnac is a big french store chain).
“Great” I think to myself, “I have a few minutes, let’s pop Safari up”.
And then came THE CHOICE.
The fragment of second where you decide who you’re gonna buy your CD from (Yes! I still buy CDs : online music sucks).
Almost instantly, I chose Amazon.
It was so fast, I was surprised myself ? I wondered “How did I make this decision, so quickly ?”.
During these few milliseconds, Amazon site appeared in my head.
Those clear orange buttons, this clear white page, those big thumbnails…
Reliability, fast service, not too many spams, not too many “special offers”….
A blink of an eye. That’s all you have to make your sales pitch.
That’s why.
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