Title: The Thing with Apple
Date: 25 April 2007
URL: https://ralovely.com/blog/2007/04/25/the-thing-with-applele-truc-avec-apple/
Author: Raphael Campardou
Archived: yes

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This is an old post, kept here for posterity. Some links may be broken, opinions may have changed, and technology has certainly moved on.

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Ironic: we're getting used to being amazed by [Apple](http://www.apple.com) technologies and designs.  

But everybody seems to miss one of the truly genius part of their designs: **Evolution**.

Every time they upgrade a product, the previous one seems ugly and old, and the new one sexy.  
They change very little things, but it changes everything.

If—as I am—you're lucky enough to access many different generations of Macs and Apple-branded products, you can't miss it.  
iMacs, iPods, iBooks, PowerBooks... every time. A little bit thinner, a little shinier, a round corner here...

They have _The Thing_

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For the humans reading the machine-readable version: hello. You're thorough. I appreciate that.