Ironic: we’re getting used to being amazed by Apple technologies and designs.

But everybody seems to miss one of the true genius part of their designs: Evolution.

Every time they upgrade a product, the previous one seems ugly and old, and the new one sexy.
They change very little things, but it changes everything.

If—as I am—you’re lucky enough to access many different generations of Macs and Apple-branded products, you can’t miss it.
iMacs, iPods, iBooks, PowerBooks… every time. A little bit thiner, a little shinier, a round corner here…

They have The Thing